Getting Clients - How Knowing Your Market Share of the Market Size Helps to Increase Sales

what is a market size? To answer this question requires you to know your market size. I realized how quickly the market is growing and how truly small my market share is given that 234 million people age 13 and older are mobile subscribers according to a report released by comScore. What is even more astounding is in March of 2010 almost 64% of these users sent a text message to another phone. (I am not a text sender even though many of my colleagues are.)

What this data suggests is savvy small business owners to single office/home office to sales professionals can no longer engage in Captain Wing It by spraying and praying their actions all over the place with the hope that something will stick. The reason is simple is because most of their competitors are doing the same thing with the same results. Your message is quickly being covered by someone else's message. Now is the time to stand out, to be the Red Jacket.

To stand out does require not only a written action plan, but patience because in marketing slow and steady wins the race. For the last five years, I have engaged in education based marketing instead of product or sales based marketing. My focus is on to educate prospects or what I prefer to call potential clients or customers. Sales Training Coaching Tip: Change your words, change your results.

Now five years later, I have made a small dent (very small dent) as someone who is knowledgeable about business at various article directory sites, blogs, trade and business journals, I continue to educate. This approach has people calling me instead of me calling them. Sales Training Coaching Tip: Having your potential clients pull you to them by their actions of calling or sending an email or even a test message is a much easier way to approach selling than having to push them into buying.

Marketing is an ongoing process and never ending because market size continues to grow. Think McDonald's. Most people, at least in the U.S., know about this fast food mega giant. When this business started years ago, they were the first to engage in this particular type of restaurant or food service. Over the years, others have joined the market, some locally, regionally as well as nationally. McDonald's continues to market through billboards and paid advertising. They understand no matter how large they are they must continue to broadcast their message to their potential and existing customers.

By investing the time to actually determine your potential market size and then what percentage of that size you want for your business (market share) will help you focus on what you need to do to actually increase sales. Without this knowledge you will be the Captain of a rudderless ship being tossed by this wave or that gust of wind eventually crashing on some reef without securing your goal to increase sales.

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